The journal

What we do, what we learn, what we question.

Cold brewing, high pressure, iced tea and Swiss origins. Articles by the Vitalay team about our craft.

An open Vitalay case with rows of iced tea bottles on a clean warehouse surface, with natural light from the side

Featured

ProfessionalsApril 28, 20267 min

Iced tea supplier in French-speaking Switzerland: what HoReCa needs

Restaurants, hotels and bars in French-speaking Switzerland need reliable artisan iced tea suppliers. What Vitalay offers: case formats, cold-chain logistics, minimum orders and the current range.

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A bottle of Vitalay Jasmine Iced Tea on a set restaurant table, with cutlery and a water glass blurred in the background

ProfessionalsApril 21, 20268 min

Building a considered non-alcoholic drinks menu for your restaurant

How to build a non-alcoholic drinks menu that stands alongside your wine list: selection, serving formats, pairings and suppliers. A practical guide for Swiss restaurateurs.

A bottle of Vitalay Jasmine Iced Tea with condensation on a stone surface, lit by a workshop window

ProductMarch 24, 20267 min

Vitalay Jasmine Iced Tea: cold brewing, real flowers, HPP

Behind Vitalay Jasmine Iced Tea: twelve hours of cold brewing, jasmine green tea scented with real flowers, stabilised with HPP. How we create this clear floral profile.

A bottle of Vitalay Jasmine Iced Tea with condensation on pale stone, with an industrial iced tea can blurred in the background

ProductMarch 17, 20267 min

Swiss artisan iced tea: what sets real cold brew apart from industrial iced tea

Sugary iced tea, synthetic flavourings, heat pasteurisation: what separates Swiss artisan iced tea from a supermarket can, and why you can taste the difference.

A Vitalay Jasmine bottle covered in condensation on brushed stainless steel, in the light of a Swiss workshop

ProductionMarch 10, 20266 min

What is HPP and why does Vitalay use it?

HPP, or cold high pressure processing, stabilises our iced teas and pressed juices without cooking them. Here is how it works, and why we chose it.

The shop

Best enjoyed chilled.

Swiss artisan iced teas, without artificial flavourings.

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